With a great concern regarding the many of today’s lost young people, Franklin Graham is leading a tremendous effort to reach and show love to thousands of them through Rock the River. As an attraction to young people, Rock the River brings in several famed youth bands to perform their music. Throughout the several hours of concerts, Franklin preaches three or four brief messages of hope, love, and salvation in Christ. See www.rocktherivertour.com. “It’s not my kind of music,” Franklin says. “I’ll probably have to bring my earplugs! But we want to reach the young people.” Performing under the St. Louis, MO, Arch on Sunday, August 2, 2:30 – 9:30 PM are Flyleaf, Kirk Franklin, Red, Canton Jones, Hawk Nelson, Lecrae, Skillet, and Action Sports – Jsaw. For months numerous BGEA staff members have been focusing on preparing for RTR … and the BGEA is donating more than a million dollars to “bless” the thousands impacted by it. Local churches and individuals are needed to provide the remaining $500,000 in necessary financing. Franklin Graham, older son of Evangelist Billy Graham, is the president and CEO of both the Billy Graham Evangelistic Association (BGEA) and the international Christian relief organization Samaritan’s Purse.